MAY 2023
CODING OUR NEXT UPDATE
Conceptual design for a conference on the topic of mRNA vaccines. The conference features an animated poster, badges, a conference sign, a t-shirt, and a tote bag. I was asked to not only brand the conference, but also conceptualize it’s purpose.
CONCEPTUAL DESIGN, BRANDING, POSTER DESIGN, MOTION GRAPHIC, 3D MODELING, MERCHENDISE DESIGN
animated poster
The branding for the conference uses idea of DNA being our “genetic code” and putting that into a literal sense of computer coding, and updating ourselves like modern technology. The brand features a stylized figure “loading”, as well as cells, and a background pattern of binary code that spells out “mRNA” mixed with AGCT, the letters we use for DNA.
The conference poster was made to be animated, as well as a still. The animation shows a person loading, with floating cells behind it. The poster also has secondary movements like the type animation and in the background.
conference badges
Conference badges for speaker, guest, and staff. Each badge features a unique color scheme and features a different part of the human figure used in the brand, as well as a specific color.
3D signage
The sign serves not only to give information on the conference, but also as a photo opportunity for guests, where they can stand in the place of the figure that is being “updated.” The sign also has boxes that shorter guests can stand on, so that they can also participate.
t-shirts & tote bags
Features the same design elements and visuals found throughout the brand. The t-shirt uses a similar concept to the sign of being in the place of the figure. The tote bag has two sides, one which has the name of the conference and part of the main visual, and the back which is more minimal.
T-shirt (front, left ; back, right)
Tote Bag (front, left ; back, right)