MARCH 2023
NAS REBRAND
Rebrand concept for the National Academy of Sciences. The project asked for a main logo, department logos, a promotional product, and an informational brochure. The goal was to update the logo to be more inclusive, and modernize the brand.
CONCEPTUAL DESIGN, BRANDING, BRANDING APPLICATION, PRODUCT DESIGN, PACKAGING DESIGN, TYPOGRAPHY
MAIN LOGO
For the main logo, I wanted to explore the themes of collaboration and teamwork as NAS has multiple departments and academies that all work to give reliable research on health issues to the community.
left: current logo, right: new logo
DEPARTMENT LOGOS
I created logos for each department under the National Academy of Sciences. Each logo utilizes a double meaning theme and an simplistic visual direction.
BROCHURE
I was asked to create two products for the brand. I made a juice box size with a paper straw, and a quart size. The brand offers three flavors.
PROMOTIONAL COASTERS
I designed a set of coasters which feature the 6 department logos and a corresponding pattern. The brochure fits inside the box on the inside of the lid.
